Successfully Fulfilling an Indiegogo campaign – Part 1: Planning
Working with crowdfunding projects can be a headache. You have an idea taken from, concept to reality in (hopefully) a few months time. This can be stressful on the campaign owners and consumers that want the products they ordered. When Anthony from Torch Coat Heater needed fulfillment for his new jacket heating system, he contacted us with the details. He was in the final stages of bringing his product to life and the one thing he budgeted for was fulfillment and shipping costs. He initially contacted us to make sure our pricing and shipping met his desired budget. We worked with him to make sure the fulfillment cost worked with his size and projected growth.
Once we settled on a price it was time to work on getting his website ready to go from crowdfunding to taking orders. We first had to transfer his website from WooCommerce to Shopify. Using Shopify allows for easy import of all backers plus it is the most robust ecommerce platform for growth. All Anthony had to do was download a CSV of all his backers and upload it to Shopify. This upload creates personal accounts for each backer which also adds them to your email list for future sales. Here is a run down of those steps.
- Successfully crowdfunded campaign
- Budgeted for fulfillment and shipping
- Moved from Woocommerce to Shopify to enhance customer experience
- Imported all backers into Shopify
- Shipped all orders with tracking
- Ready to market future products to your backers through email
Pulling off a flawless crowdfunding campaign is difficult but if you plan accordingly you can make it much more enjoyable for you and your backers. Part 2 of this blog will explain how we executed our plans.