There are two broad considerations when determining how to package your product: a) protection, and b) cost.
Protection. When determining how to protect your product with packaging, imagine you’re a fly (an insect). You “land” on your package inside the fulfillment center, stay on during the truck ride to the local UPS/FedEx/USPS terminal, witness it get unloaded from the truck, and enter a massive maze of high-speed conveyors where is routed onto yet another truck for a cross-state/country ride, then enters another final mile terminal before getting on another truck before ending up on someone’s front porch. Phew! Along the way, your dear package is thrown, stepped on, caught in high-speed sortation equipment, and exposed to 120-degree heat (or below freezing cold) in the back of a truck traveling across the country. Would your product and package survive 9 times out of 10? If not, you need to rethink your packaging.
This could include moving from a poly mailer to a box, inserting a small dry ice cube (if temperature sensitive), filling the void in a box with sturdy packaging material (if glass), or getting a custom box made so your product fits perfectly inside and is fully protected.
Cost. However, these precautions all come at a cost (cost of materials and cost in increased postage due to weight or dimensions, etc.). So you will need to determine the cost/benefit of any choice. For example, if 1% of your packages are getting destroyed in transit, it’s probably not worth the increased cost to pursue more protective packaging.
Have a specific product in mind? Contact us today to strategize with our team on how to package your products most effectively.